Two colleagues reviewing documents together

Map the notification catalogue

We list every live push type, its owner, and whether it is transactional, promotional, or educational. Consent prompts and preference centres are noted with recent change dates.

Read engagement exports

Open rates, tap-through, and opt-outs are examined by daypart and segment. Quiet-hour collisions and stacked sends on the same device are flagged before any copy advice.

Workshop the findings

Two working sessions surface constraints — engineering capacity, vendor limits, brand rules — so the experiment backlog reflects what the team can actually run.

Launch the first experiment

You leave with owners, measures, and a calendar for the first two tests. A follow-up call reads early results and decides whether to promote, discard, or adjust.

What you prepare

Anonymised engagement extracts for at least eight weeks, a sample of recent notification copy, and a contact who can explain how deep links are built. We never need production credentials.

See the flagship review Request a start date