About
Clarity for the alerts people live with
System Lagoon Field Ltd is the registered business behind our engagement reviews. We were established in 2018 in Birmingham to help product and CRM teams read push notification behaviour with more care.
Origin
The practice began when local application teams asked for help interpreting engagement exports that looked healthy in aggregate and chaotic by message type. Early work focused on retail and membership apps across the West Midlands, then widened to remote engagements throughout the United Kingdom.
Official registered business name: System Lagoon Field Ltd. Established: 2018.
How we approach the work
We treat notification programmes as conversations with limited patience. Reviews stay close to the sends you already run: open windows, tap destinations, quiet-hour settings, and consent timing. Recommendations favour calendar and catalogue changes before wholesale creative reinvention.
People
Engagements are led by practitioners with backgrounds in CRM operations and product analytics. Clients meet the same reviewers from kick-off through the follow-up call — we do not hand findings to a rotating bench.
Values
- Respect for attention and sleep windows
- Evidence drawn from the client’s own application analytics
- Plain language in findings packs
- Experiments sized for teams with limited engineering time