Engagement work
Segment engagement briefing
A targeted briefing on how distinct cohorts respond to push notifications — new users, lapsed visitors, and high-frequency readers.
What we examine
Different cohorts rarely share the same tolerance for alerts. We compare open and tap behaviour across the segments you already define, then recommend where to protect silence and where a well-timed push still earns a return visit.
Deliverable
A concise briefing memorandum plus a forty-five-minute walkthrough for product and CRM owners. Optional add-on: a short copy critique for three priority message types.